Chill Factore

The Snow Centre Manchester, formerly Chill Factorᵉ, is the UK's longest indoor ski slope; a £31 million real snow centre located in the Trafford Park area of Trafford, Greater Manchester, England. Designed by FaulknerBrowns Architects, the centre opened in November 2007, at which time it was the widest in the world, at 180 metres (590 ft) long and 100 metres (330 ft) wide at its widest point. In 2010, the former sales and marketing director of Alton Towers Morwenna Angove joined Chill Factore as CEO. In 2011, the Guinness World Record for the longest chain of skiers to travel 100 m (330 ft) without breaking, was recorded at Chill Factore. In May 2011, Chill Factore hosted the UK's first Snowbombing event. In 2018, Chill Factore rebranded as BEYOND, a new retail, experiential and leisure mix, which will bring additional restaurants and businesses to complement resident brands. In March 2020, Chill Factore announced that its owners Extreme Cool Limited and U&I PLC had sold the company to Snow Centres Ltd who operate The Snow Centre in Hemel Hempstead. They also announced that the CEO Angove would be replaced by Ian Brown as managing director. Snow Centre took over at the end of March and spent £500,000 on renovations.