WICH (1310 AM, "Personality Radio") is a commercial radio station licensed to Norwich, Connecticut, and serving New London County. It is owned by Bonnie Rowbotham with the license held by Hall Communications, Inc. The station's studios and offices are located on Cuprak Road in Norwich. WICH airs a mix of soft oldies, adult standards and talk radio.
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It airs the syndicated "America's Best Music" radio format nights and weekends, with local DJs on weekday mornings and the talk show Fox Across America with Jimmy Failla on weekday afternoons. WICH is powered at 5,000 watts, to avoid interfering with other stations on 1310 AM,it uses a directional antenna with a three-tower array. The station's transmitter is located on Tower Hill Road in Norwich. Programming is also heard on FM translator W233DB at 94.5 MHz.